While the world spends millions of dollars on clothes that don't even exist: video game skins.
More than 4 million Colombian children have to survive on less than a dollar a day,
compromising their universal right to dress with dignity.
Pony Malta, the nutritious beverage that has accompanied Colombian children for over 70 years,
invited its gaming community to step out of the virtual world and help change the real one.
CEO: Camilo Plazas
Head of Marketing: Alejandro Lotta
ECD: Benjamín Pedrero
Group Creative Director: Sebastián Urrutia
Creative director: Carolina Avendaño / Andrés Rivera / Agustín Orueta / José Miguel Cartibarra
Creative director: Carolina Avendaño / Andrés Rivera / Agustín Orueta / José Miguel Cartibarra
Motion Designer: Cristian Sánchez / Andrés Muñoz / Dylan Sierra
Group Business Director: Andrés Castro
Production Company: Abaco Films
Production Company: Abaco Films
Head of production BBDO: Maxi Ibarra
Audio Company: Machete Música
